19 year old Elsa Iradukunda was crown Miss Rwanda in Febuary. She is a senior-six graduate from King David High School, who represented the Northern Province in the preliminaries, bested 15 other contestants for the crown and the right to represent Rwanda in Miss World 2017.
For Iradukunda from Western Province said the trick of winning the 2017 Miss Rwanda pageant was “Prayer”.Miss Rwanda is held under three pillars; Beauty, Brain and Culture.
For Iradukunda, during her reign as Miss Rwanda 2017, her target is to promote Made in Rwanda brands in order to enhance consumption of local products. Rwanda badly needs to cut down on its wide trade deficit by promoting locally manufactured products.
“If we are able to wear International brands like D&G, why can’t they also rock our local made in Rwanda products, “ Iradukunda said during her presentation insisting that in partnership with the ministry in charge and the Rwanda entrepreneurs they will set the bar high and make her dream come true.
Its a big deal to be crowned Miss Rwanda. Iradukunda has been handed a brand-new Suzuki Swift worth Rwf15 million, courtesy of Cogebanque, a local bank. And she will be earning a monthly salary of Rwf800,000.